Press Kit
Resources for journalists and partners covering CRS.
file size: 531 KB
PDF · 35 pages · 11 MB
V2.0 · MARKETING BRAND · OCTOBER 2026
Credit data infrastructure for teams that ship
Three bureaus, identity, fraud and furnishing behind one contract and one API. CRS sells access and accountability, not dashboards.
WHAT WE ARE NOT
A dashboard company, a lead generator, or a reseller of someone else's data.
- 10
- DAYS TO LIVE
- 3
- BUREAUS
- 1
- CONTRACT
- 45+
- YEARS OF DATA
For single-colour printing, stamps and engraving. The slash is knocked out of the mark, never filled with a second colour.
Four files only: colour on light, colour on dark, one ink, one ink reversed. Everything else is a misuse.
Clear space on every side equals X, one third of the mark height. Nothing enters that area: no type, no rule, no image edge.
MINIMUM SIZE
120 px on screen
25 mm in print
- 120 px
- WEB AND SOCIAL
- 25 mm
- 64 px
- FAVICON LOCKUP
- 1x 2x 3x
- EXPORT SCALES
Eight things nobody is allowed to do
If a use is not shown in this book, it is not approved. Ask before improvising.
[ ONE INK ]
One ink obeys the same list. The slash is knocked out, never filled with a second colour.
[ 01 ]
Stretch or condense
ALWAYS SCALE PROPORTIONALLY
[ 02 ]
Rotate at any angle
THE MARK IS ALWAYS HORIZONTAL
[ 03 ]
Recolour the mark or fill the slash
FOUR APPROVED FILES ONLY
[ 04 ]
Add a shadow or glow
NO EFFECTS, EVER
[ 05 ]
Place on a busy photo
USE A SOLID FIELD OR AN INK PANEL
[ 06 ]
Outline the letterforms
THE MARK IS SOLID, NEVER A STROKE
[ 07 ]
Rebuild it in another font
NEVER TYPESET IT — USE THE FILE
[ 08 ]
Crowd the clear space
X = ONE THIRD OF THE MARK HEIGHT
Four colours carry the brand
Six families, ten steps
color/purple
PRIMARY
The brand purple. Step 500 is the value running on the live site; the darker steps cover hover states and text on light surfaces.
- 50F7F5FF
- 100E9E3FD
- 200CEC0F9
- 300B19CFD
- 4009776FF
- 5008146FF
- 6006835D2
- 7005024A6
- 80039137C
- 900240455
color/orange
ACCENT
The accent. Step 500 signs an action and anchors the warm end of the gradient. Use it once per view — if two orange elements compete, one of them is wrong.
- 50FFF6EF
- 100FBEAE0
- 200F3D3C2
- 300F9BA9B
- 400FCA172
- 500FD8542
- 600CE6A30
- 700A1501F
- 80076380D
- 9004E2100
color/coral
TERTIARY
The tertiary. Coral carries warmth in illustration and in tinted surfaces. It never stands in for orange, and it never signs an action.
- 50FDF2F0
- 100F7DEDA
- 200EAB6AE
- 300E49A8E
- 400DB7E6F
- 500D2604F
- 600AB4B3C
- 70085362A
- 800612319
- 9003F1109
color/mist
SURFACE
The surface family. Mist breaks a page into sections without rules or boxes. Step 200 is the section band; 600 and up are for type and icons on light, never for backgrounds.
- 50F7FBFB
- 100EFF5F6
- 200DEEBED
- 300C3D7D9
- 400A9C3C6
- 5008FAFB3
- 6006E8A8E
- 7004F676A
- 800314749
- 90016282A
color/ink
NEUTRAL
The neutral. Ink 900 sets every headline and every paragraph. The lighter steps are rules, dividers and disabled states. Step 0 is paper, and it is a colour like any other.
- 0FFFFFF
- 100EBECED
- 200D8D9DA
- 300C5C6C8
- 400A5A6A7
- 500878787
- 600727475
- 7004C4C52
- 800292632
- 9000A0614
color/blush
AURA ONLY
Aura only. Blush softens the field between orange and purple and exists for nothing else. It is never a surface, never type, and never appears outside a blurred field.
- 50FBF2F5
- 100F3DFE7
- 200E1B7C8
- 300D396B0
- 400CA7D9F
- 500C76B95
- 6009B4F72
- 700763A56
- 80055253C
- 900381425
Orange runs into purple
The gradient is the one place where the two brand colours touch. It signs an action. It is not a texture, not a background, and never more than once per piece.
#FD8542 · ORANGE 50090° · LINEAR · LEFT TO RIGHT#8146FF · PURPLE 500
[ 01 ]
Where it goes
brand/gradient
Primary buttons, one hero rule, the cover of a deck. One gradient per piece — if two appear, delete one.
[ 02 ]
The CTA runs warmer
brand/gradient-cta
Buttons use a warmer pair, #EF6F74 into #8A42FF, so the label stays legible across the whole sweep.
[ 03 ]
Hover darkens both
brand/gradient-cta-hover
On hover each end steps down one notch, to #CE6A30 and #6835D2. The angle and the stops never move.
[ 04 ]
Never behind text
SCREEN AND PRESS
A gradient may carry a short white label. Paragraphs always sit on white, mist or ink — never on the sweep.
Typefaces
03 of 03
- Euclid Square
- DISPLAY
- Headlines only, Regular weight, tracking -1% to -3%
- Inter
- BODY
- Every paragraph, label and button, tracking -2%
- DM Mono
- TECHNICAL
- Eyebrows, data and code, uppercase, tracking +12%
NEVER BOLD, NEVER ITALIC, NEVER A FOURTH FAMILY
Nothing ships without clearance
- 01Bureau marks
- Experian, Equifax and TransUnion logos need written authorization for each placement.
- 02Scoring marks
- VantageScore and FICO carry their own brand usage rules. Check before pairing them.
- 03FCRA language
- Claims about compliance, accuracy or permissible purpose are reviewed before publishing.
- 04Client logos
- A logo goes live only after the client signs the approval request.
- 05Contrast
- Text on colour holds 4.5:1, or 3:1 at 24px and up. White on the CTA gradient reads 2.9:1 at its warm end — treat the gradient as a surface, not a text background.
DISCLAIMER
This page contains official CRS brand assets available for partners, media, and internal teams. Use these materials to ensure consistent and accurate representation of the CRS brand across communications and integrations.
All brand assets on this page are the property of CRS Group Inc. These materials are provided for approved marketing, press, and integration use related to CRS products and services.
Logos, imagery, and brand elements may not be modified, redistributed, or used in a misleading or unauthorized manner. All materials are protected by applicable copyright and trademark laws.