Liquidella Launches Credit Monitoring Portal for SMBs with CRS’s Unified Credit API

Overview

Liquidela, a digital-first B2C platform focused on empowering small business owners to access capital and improve creditworthiness, faced common challenges in developing a compliant, scalable credit monitoring experience. Delays from low-code platform limitations, technical hurdles, and costly missteps made it difficult to bring their product to market.

CRS provided Liquidela with a flexible, integrated solution—including credit monitoring and reporting via a single API, compliance guidance, and hands-on technical support—helping the startup move from vision to near-launch with confidence.

“CRS didn’t just hand us an API and walk away—they got on calls with our developers, made custom videos, and walked us through step-by-step. They’ve been loyal to us the whole way.”

 — Mike Rodriguez, Founder & CEO, Liquidela

The Challenge

When building Liquidela, Mike Rodriguez envisioned a one-stop portal where business owners could monitor their credit, store documents, and apply for funding—all in one place. But the road to launch came with obstacles:

• Platform Limitations: Their initial no-code mobile app (built on Adalo) couldn’t support integration with CRS’s JSON output or custom credit UI.
  
• Delayed Go-To-Market: After a failed app rollout, they had to pivot to a professional AWS-hosted web portal, rebuilding from scratch.
  
• Technical Complexity: Navigating API tokens, documentation, and integration required deep support and education.
  
• Vendor Noise: Larger credit data providers lacked hands-on support or charged premiums for onboarding or calls.
  
• Budget Constraints: As a bootstrapped startup, Liquidela needed reliable partners who would stay invested through ups and downs.

“We didn’t want to lose API access even when we were stuck. CRS stuck with us—and that’s why I’m sticking with them.”

The CRS Solution

CRS became a true partner to Liquidela—adapting to their evolving needs and ensuring they were set up for success:

• Unified Access: Liquidela accessed credit monitoring and credit reports from all three bureaus via one CRS API.
  
• Compliance Made Easy: CRS provided embedded FCRA disclaimers and guidance to ensure regulatory alignment.
  
• White-Glove Support: Developers were onboarded through live walkthroughs, Postman collection reviews, and custom training videos.
  
• Responsive Communication: CRS responded to support requests within 10 minutes, offering real-time availability and developer coordination.
  
• Strategic Growth Partner: Beyond technical support, CRS actively championed Liquidela’s success—offering introductions within the industry, exploring co-marketing opportunities, and helping position the business for launch.

“Other vendors charge extra for support or just send you a 1,000-page doc. CRS actually gets on a call. That’s why we’ll stay loyal even when we scale.”

Results

Liquidela’s web-based portal is launching with CRS as a foundational partner. Their new SMB-focused strategy is live-tested and built on a scalable tech stack:

“We finally have the right team, the right tech stack, and CRS behind us. We’re confident this launch will be a game changer for small business lending.”

— Mike Rodriguez, Founder & CEO, Liquidela